The Pool Remodeler's Lead Leak Audit

Most pool contractors don't have a marketing problem. They have a leak, and they've been paying to pour more water in the top instead of finding it.

This takes about six minutes. Answer honestly, because a flattering answer just costs you the diagnosis.

At the end you'll get a score and the one thing costing you the most money right now. No sales pitch attached to the result. If the answer is that you don't need us, that's what it'll say.

Your answers score right here in your browser. Nothing reaches us unless you leave your contact details at the end.

Part 1 of 8

Your business right now

Easy ones first.

1.How many pool remodel or resurfacing jobs did you close last month?

2.What's your average ticket on a full remodel?

Under $8,000 $8,000 to $15,000 $15,000 to $25,000 $25,000 to $40,000 Over $40,000

3.How many people answer your phone, including you?

Just me Me and one other person We have someone dedicated to it An answering service

4.What's your crew situation?

Solo, I sub out labor One crew Two to three crews More than three

Answer everything on this page to keep the score honest.

1 / 8

Part 2 of 8

The race

How fast a lead gets an actual human.

5.A new lead comes in at 2pm on a Tuesday. How fast does someone actually respond?

Within 5 minutes Within an hour Same day Next day, usually Honestly? Depends how busy we are

6.Same lead, but it's 7pm on a Saturday.

Within 5 minutes Sometime that evening Monday Monday, if I remember

7.In the last 30 days, roughly how many inbound calls went to voicemail because you were on a job site?

None that I know of A handful More than I want to admit No idea, and that's part of the problem

8.How many total leads did you get last month? Exact number.

I know the exact number I could work it out Rough guess No idea

Answer everything on this page to keep the score honest.

2 / 8

Part 3 of 8

The bid graveyard

Every quote you sent that never came back.

9.How many estimates have you sent out in the last 90 days?

10.Of those, how many did you never hear back on at all?

Almost none Maybe a quarter Close to half More than half

11.What happens to a quote after you send it and the homeowner goes quiet?

Structured follow-up on a schedule until they answer I follow up once or twice I follow up when I think of it Nothing. Ball's in their court

12.When you lose a job, do you know why you lost it?

Yes, I ask every time Usually I can guess I assume it was price No

Answer everything on this page to keep the score honest.

3 / 8

Part 4 of 8

The calendar

What the slow months actually cost.

13.Compare your best month to your worst month last year. What's the gap?

Pretty steady year round Slower season but manageable Worst month is half the best Worst month is a quarter or less

14.What do you actively do to fill the slow months?

I have a system that runs every year I discount and hope I lay guys off or slow down Nothing. I ride it out

15.When did you last reach out to a past customer or a lead who went cold?

We do it on a schedule Within the last few months Over a year ago Never

Answer everything on this page to keep the score honest.

4 / 8

Part 5 of 8

Where you're fishing

Which pond, and who else is standing in it.

16.Where do your jobs come from right now? Check all that apply.

Referrals and word of mouth Google search or my website Google Local Services Ads Angi, Thumbtack, HomeAdvisor or similar Facebook or Instagram ads Door hangers, yard signs, truck wraps Repeat customers

17.What do you pay for a lead on your most expensive channel?

Under $50 $50 to $150 $150 to $300 Over $300 I don't actually know

18.When you buy a lead from a service like Angi or Thumbtack, how many other contractors get that same homeowner?

I don't buy shared leads One or two others Three to five I've never asked

19.Of every homeowner you quoted this year, roughly what share had already decided to renovate before they contacted you?

Most of them were still deciding About half Almost all of them had already decided and were collecting quotes

20.Have you run ads on Facebook or Instagram?

Running them now and they work Running them now, not sure if they work Tried it, it didn't work Never tried

Answer everything on this page to keep the score honest.

5 / 8

Part 6 of 8

What it's already cost you

The money that's already gone.

21.Roughly what have you spent on marketing and lead generation in the last twelve months?

22.Best honest guess at what that spend brought back in closed jobs?

Made money on it Roughly broke even Lost money No way to tell

23.Have you worked with a marketing company or agency before? What happened?

24.When that marketing didn't produce, who ate the cost?

There was a guarantee, they made it right Partial credit or make-good I did. Paid anyway I did, and I was locked into a contract while it happened

Answer the scored questions on this page to keep the score honest.

6 / 8

Part 7 of 8

What you actually want

And whether you could handle it if you got it.

25.How many additional remodel jobs per month would meaningfully change your business?

26.If three more jobs a month landed starting next month, could your current crew handle them?

Yes, we have capacity right now Yes, but I'd need to hire It would be tight No, I'd have to turn work away

27.What's the real reason you haven't fixed this already?

Haven't had time to look at it Tried before, got burned Not sure who to trust Didn't know where the leak was Money's tight right now

Answer everything on this page to keep the score honest.

7 / 8

Part 8 of 8

Last two, then your score

Contact details are optional. Your score shows either way.

28.Are you the person who makes this decision?

Yes, it's my call Me and a partner or spouse I'd need to run it by someone

29.If this audit shows you exactly where you're losing jobs, are you in a position to do something about it in the next 30 days?

Yes Probably Not for a few months

Where should we send a copy? (Optional)

Answer questions 28 and 29 to finish.

8 / 8

0

out of 51 possible leak points

Your biggest leak

Where the loss is concentrated

Each section scored as a percentage of its own maximum, so the longer sections don't win by default.

Want the full read on this?

Twenty minutes, no deck, no pitch. We go through your answers and I tell you what I'd fix first, whether or not you work with us.

Book the call Or email me these results and we'll pick it up from there.

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